People often ask us about what kind of production equipment we use on our films and photo projects. We actually started out on nothing more than an iPhone and used a towel closet for a sound studio. We have been building ShadowCast Studios ever since then and now have an extensive collection of production equipment at our disposal. The key to building a studio is to continuously reinvest in yourself and your work. This is how we've grown over the past several years.
Today we are going to take a look at the main production cameras we're using on our projects as of 2022. This won't include all of our gear, but it will show you the cameras that are fundamental to our projects and used regularly on our shoots. These are the workhorses of our projects.
Stock content is in high demand these days. Many marketing agencies, businesses, bloggers, influencers, social media users, and other people trying to stand out online use stock material in their promotional content. Having appealing visual content is a vital part of capturing attention in today's fast paced, modern age. Not everyone has the ability, equipment, skill, and/or time to produce the content they need from scratch. The quality of the images or footage is also a major factor giving stock content it's appeal.
For someone with no equipment or photo/video skill, it is far more cost-effective to license stock content than to buy a camera, trying to figure out how it works, buying editing software, and then attempting to produce the content themselves. Also, people like marketers, web designers, etc. deal with a wide variety of content and large numbers of projects for different clients. Stock content is critical to their work because they often require stuff you can't just step out of your door and snap a picture or shoot a video of, like footage from the summit of Mount Everest for example.
We have been producing stock for a few years now. This article is going to introduce you to stock production and help you get started selling your own stock content to earn money doing what you love!