As a filmmaker or photographer, you would probably love to sell physical prints or movie posters. A physical print brings your photo or poster to life and makes it a tangible object that people can experience. But producing and selling prints is out of your budget range right?
You may think only the big-name studios can afford to do that and actually make money on it. After all, it's a big risk to invest in inventory unless you know people will buy it. If you order prints, then you have hundreds or thousands of dollars tied up in inventory that may or may not sell. And printing high-quality images in-house is even more expensive unless you already own all the equipment and printers needed. So it's out of the question until you make it big, right?
Actually no, it's not. Today, we're going to show you how you can offer prints, posters, and other products without owning any inventory or investing any money upfront.
Printful is what's known as a print on demand & drop shipping service. This means they print custom items as they are ordered, they don't require upfront payment, investment, minimum orders, or subscription fees. All you have to do is create your product designs and wait for orders to come in. Printful automatically prints and ships it for you, directly to the customer.
How it Works
Here's a video showing you how Printful processes and delivers orders your customers place through your store. It also showcases the high-quality printing process that is used to create a product your customers will love.
The first step to towards selling with Printful is to create an account and set up your store. Creating your account is easy and totally free. If you're like me, you're waiting for the catch to pop up when you hear "free." "They gotta make money somehow," you say. Well, yes they do, but there no shady catch.
Let's stop here to address that issue of money.
How Printful makes Money
Printful really does allow you to sell without any inventory or financial investment upfront. The way that Printful makes their money is by taking a percentage of the sale of each item. This is why they require you to connect a payment account such as PayPal during set up.
The full payment from the customer is sent to you through your store's payment gateway. Printful then bills their cut out of your PayPal or other payment method and you keep the rest! The percentage they take is high yes, but the profit you net in the end is about the same as the profit you'd take home after investing in inventory, except with Printful, you don't have money tied up in up-front inventory costs. Printful allows you to set your own product price and see exactly how much you'll profit from the sale at any given price.
Printful does make money, but only when you do!
Now that we've cleared that up, you're ready to set up your store in Printful! Follow the checklist at the link below to get your store up and running in minutes and ready to start selling!
Printful integrates seamlessly with many online e-commerce platforms. It syncs the products you create on Printful and publishes them directly to your store for you with no ads or branding attached. Your Printful account has a dashboard to monitor your sales and manage your products from.
The product editing tool lets you import your finished designs and add them to the products. You can also add text and clipart in the editor. Once your design is complete, you select a set of custom mock-up product photos which you want to display in your store. Then set the price, name the product, and add a description.
Once you're ready to publish the product to your store, Printful offers automatic integration with many popular website hosting platforms, as well as other e-commerce platforms, such as Shopify and eBay. If your site doesn't have an integration, you can manually set up your store with their API. Whether you have a store online already or are looking to start one for your photos, posters, designs and more, Printful is the way to go if you want to avoid the risk of investing your hard-earned money into inventory.
You can still sell with Printful even if you don't have a website! Printful gives you manual ordering options on your dashboard so you can place orders for your products manually.
Whether you're selling online or offline, Printful offers a number of resources for you. You can upload your logo and to be printed on all of the packing lists which ship with your products. They also offer warehousing services if you already have merch and need a place to store it. Warehouse products are shipped directly to customers from the warehouse location.
Want us to go more in-depth on setting up your Printful store and maximizing its potential? Let know in the comments below!
Printful offers many other products beyond prints and posters too! You can sell clothing items, phone cases, mugs, and much more through Printful! If you have a design for anything, it would be worth your time to check them out.
Since you have no upfront investment to make, it's risk-free. Why not give it a try?