Creative Production Blog

Presets can help you save a lot of time when editing your footage. They allow you to quickly add an effect or a set of effects with specific parameters. You can find new presets for Adobe Premiere Pro all over the internet. Some are free and other you'll have to purchase. But what's the best way to install new Premiere Pro presets once you download them?

​There's actually a couple of ways to do it, but today we're going to show you the easiest way to install new presets in Adobe Premiere Pro!

People often ask us about what kind of production equipment we use on our films and photo projects. We actually started out on nothing more than an iPhone and used a towel closet for a sound studio. We have been building ShadowCast Studios ever since then and now have an extensive collection of production equipment at our disposal. The key to building a studio is to continuously reinvest in yourself and your work. This is how we've grown over the past several years.

​Today we are going to take a look at the main production cameras we're using on our projects as of 2022. This won't include all of our gear, but it will show you the cameras that are fundamental to our projects and used regularly on our shoots. These are the workhorses of our projects.

Stock content is in high demand these days. Many marketing agencies, businesses, bloggers, influencers, social media users, and other people trying to stand out online use stock material in their promotional content. Having appealing visual content is a vital part of capturing attention in today's fast paced, modern age. Not everyone has the ability, equipment, skill, and/or time to produce the content they need from scratch. The quality of the images or footage is also a major factor giving stock content it's appeal.

For someone with no equipment or photo/video skill, it is far more cost-effective to license stock content than to buy a camera, trying to figure out how it works, buying editing software, and then attempting to produce the content themselves. Also, people like marketers, web designers, etc. deal with a wide variety of content and large numbers of projects for different clients. Stock content is critical to their work because they often require stuff you can't just step out of your door and snap a picture or shoot a video of, like footage from the summit of Mount Everest for example. 

​We have been producing stock for a few years now. This article is going to introduce you to stock production and help you get started selling your own stock content to earn money doing what you love!    

Among some of the bigger equipment upgrades we made in the later part of 2019 were the upgrades and modifications to our jib crane. Some of these were called for out of necessity, such as the stronger mounting hardware we installed to accommodate the heavier cameras we now use. Other upgrades increased functionality and ease-of-use, such as a tilt-lock mechanism, a monitor mount, and more.

​However, there were two upgrades we made which really expanded the creative possibilities our jib provides. These two upgrades are gimbal mounting hardware and a motorized pan/tilt head. We often get asked about what types of shots these modifications allow us to produce, what the differences in the two are, how do we decide which one to use, and what our thoughts are about both.

​Today, we'll not only tell, but also show you some samples of the cool camera moves these modifications allow us to capture with our jib crane. We'll also share some of the pros and cons, as well as our own thoughts and opinions of both of them. If you have a jib crane, these upgrades are worth looking into.

As a filmmaker or photographer, you would probably love to sell physical prints or movie posters. A physical print brings your photo or poster to life and makes it a tangible object that people can experience. But producing and selling prints is out of your budget range right?

You may think only the big-name studios can afford to do that and actually make money on it. After all, it's a big risk to invest in inventory unless you know people will buy it. If you order prints, then you have hundreds or thousands of dollars tied up in inventory that may or may not sell. And printing high-quality images in-house is even more expensive unless you already own all the equipment and printers needed. So it's out of the question until you make it big, right?

Actually no, it's not. Today, we're going to show you how you can offer prints, posters, and other products without owning any inventory or investing any money upfront.

Recently, we released a new video for Real Turf Solutions, a landscaping company that has us do all of their production work. In this video, titled Powering through Winter, there was a short shot with a very unique look. We have had some people ask how we achieved the effect which was captured 100% in-camera. We'd love to say that it was a well planed cinematography technique, but we'd be lying. In truth, it was, as many great shot are, created purely by chance. Now that we have discovered this effect though, we will be looking for new ways to use it in future productions. So what is this effect and how did we do it? We'll show you that in this article.

A drone can give you unique and epic shots for your projects. However there are times when using a drone just isn't possible or practical. The area you are filming in might have laws preventing you from using a drone.

​Other places, such as dense woods might make it impossible to fly a drone safely. Then there are events with large crowds where flying a drone presents safety and even legal issues. If you are filming near airports, you will likely be in a no-fly zone for drones. So how can you get smooth overhead shots in these situations? Today we'll look at an alternative to drones which can come in very handy on your projects.

The 15mm rail camera rigs are sometimes described as "Barbie for filmmakers." A rig allows you to add a wide range of equipment to enhance your camera's functionality and make it easier to capture amazing shots.

It provides a more stable platform for filming than can be achieved just by holding the camera directly in your hands, but it still allows some motion which is great for making more intense, dramatic action shots. It gives you a handheld look without excessive jittering and shaking that would distract the audience. When you want to be completely stable, a rig can easily be mounted to a tripod or other support.

We have been using a camera rig for years in many of our productions, and even though we now have motorized gimbals and steadicam systems, we still find our shoulder mounted camera rig very useful in many situations, such as shooting exciting action shots. It also provides a great deal of extra versatility that other supports can't.

A rig is, in our opinion, the best support platform to start out with using, and one you will continue to find use for throughout your production career. We won't cover every accessory you can mount on a rig, but lets look at some key elements of a camera rig that you should remember as you build your own!

Never give up on your talents, you may find opportunities in the most unexpected places.

"Lawn Maintenance" and "Cinematic".....Those two things have nothing to do with each other right? I thought the same thing too when I went to work for a landscaping company, Real Turf Solutions, back at the start of September in 2018. In fact, I had hardly bothered mentioning my camera skills much, if any, when applying. Those would surely be useless in this new, labor-intensive job

Mixing and mastering music is a complicated art. There are many factors you have to take into account and pay attention to. One thing that can be easily overlooked is the fact that different speakers produce sound differently. The way a track sounds on the headphones or speakers in your studio may not be the way it sounds if you play it in your car. 

​Here's some things to keep in mind when mixing your track.